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A Look @loic 01/21/2010
 
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9am EST yesterday morning began the launch of Loic Le Meur’s SeesmicLook, a radically innovative and intuitive app that curates Twitter content and introduces it to the mainstream population – aka those who don’t have a Twitter account, don’t know what Twitter is, or don’t really find the appeal in microblogging.

If you’re unfamiliar with @loic and his marvels, Seesmic has created a number of platforms that help people share information regardless of where they are: via desktop, web-based, mobile, and recently e-mail, SMS and chat. These platforms have been downloaded 3.5 million times since the company’s launch in 2007. And because one of Seesmic’s largest goals is to create a streamlined experience for Twitter users, devoted tweeters are, well, their main users. 
So what about the “normal” people?  (As Loic put it.)

Normal, defined as in those whose daily lives don’t revolve around Twitter: people who don’t even know what a hashtag is (it’s this: #) or what the heck a RSS feed does (it let’s you read different stuff in one place); people like my mom, Loic’s mom, your mom, maybe even you. People who are not social media Power Users.

So again, what about those Joes and Janes on the street, whose largest social media interest is collecting one billion dollars on Mafia Wars or getting a 25K Blitz on Bejeweled?   If Twitter is raising millions of dollars for Haiti, recommending the best places in town, providing comedic relief and endless links to valuable information, shouldn’t they be privy to that?

And that’s exactly what Loic thought. Yes! Joe, Jane and the Normals should be privy to all that is deliciously streaming on Twitter. But how?
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Our very own Tan Siok Siok (@sioksiok)—insightful, creative filmmaker and core member of GIT-China—has just flown from Beijing and will be driving cross-country from NYC to LA and back Oct 21-Nov 6.

The mission? To film Twittamentary,  an innovative, crowd-sourced documentary about Twitter. The initiative officially launches TODAY, at the NYC 140 Conference meet up.

Twitta….what?

Twittamentary is more than just a documentary about Twitter. According to director Siok, “it’s about you and me and the unimaginable new ways we are communicating. We explore how, what, and why Twitter is affecting sea changes to society, media, business, economy, culture and our daily lives, all at the speed of light.”

People around the world have been talking about the Twitter revolution and how it has transformed our very identities and our collective subconscious. Twitter accelerates serendipity. Bonds are forged as a result of unexpected
encounters between strangers as they share moments of their lives in real
time.
 Twitter also attracts controversy. Cynics see the popular
micro-blogging service as the breeding ground of ‘narcissists’ and
”micro celebrities” who are lured by the promise of instant fame. But why has this seemingly banal micro-blogging service captured the
world’s imagination?
In this documentary, Tan Siok Siok peels away the hype and explores the human dimensions of how lives connect, intersect, and are affected and changed as a result of encounters on Twitter. Twittamentary is crowd-sourced by social medians across the globe; it is all about stories of the people, and by the people.
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